HELEN MARZEC
Helen Marzec's expertise in behavioural economics and use of evidence-driven analytics uniquely positions her to determine consumer preferences and blossoming market trends across adjacent sectors. She leverages its utility for verticals within the VC domain — both in their thesis, and across their portfolio. Her skillset lies in being able to elegantly reconcile measurable data and behaviour to unveil concealed insights. Her varied work in cross-cultural markets has honed her ability to assist entrepreneurs in crafting compelling pitches that resonate with international investors.
Committed to advancing health and economic outcomes, Helen is continually on the lookout for new ventures and emerging technologies that have the potential to drive meaningful impact on a global scale. She has experience working for F500 clients, early-stage ventures within emerging and developed markets, and private investment vehicles with relationships from North America to Asia, Europe, and Latin America. In addition, she works without restriction in Canada and the European Union — having resided in France during her studies.
Currently, she supports business strategy and operational initiatives at New York-based HAND (Human & Digital), an early-stage B2B SaaS startup in the media and entertainment space with Hollywood stakeholders, featured in the Wall Street Journal (WSJ) and a special report by Variety VIP+. She is also a member of Steel DAO, a curated collective of engaged web3 talent and investment professionals backed by Bessemer Venture Partners (US$20BN AUM).
Featured Articles
EVALUATING PRE-REVENUE STARTUPS
The ever-burning question when founders raise their first round of outside capital is, “How do I place a valuation when the startup is pre-revenue?” [...]
ART & VENTURE CAPITAL
Art and venture capital can be strange and improbable partners. Why? Art is perceived individually, whereas valuations across tech are perceived generally — upon well-known financial metrics such as the number of users, recurring revenue, burn / churn rates, and margins [...]
Areas of Focus
Organizational relations
Go-to-market planning
Creative design and positioning
Market sizing and segmentation
Narrative crafting and messaging
Customer and competitive research
Recent
Projects
Decentralized social network led by ex-founder, VC & Olympian
HealthTech platform co-founded by ex-NBA player
FinTech platform partnered with a Big Five European league
Curriculum Vitae
EXPERIENCE
2021: Future VC (Industry Agnostic), BioConnexUS Capital (MedTech), Esurgi (HealthTech)
2018: Explorer Research (Consumer / Retail)
EDUCATION
2021: M.A. (High Honours) at Université Paris Cité (Paris, Île-de-France, France)
2018: B.Sc. (Honours) at McMaster University (Hamilton, Ontario, Canada)
2018: B.A. at McMaster University (Hamilton, Ontario, Canada)
AWARDS
MEDIA
RESEARCH
2021: The availability heuristic and organizational culture: Their implications for fraud and whistleblowing intentions (Based upon the behavioural antecedents of competition policy)
2020: The influence of passion on affordable loss among entrepreneurs (Incl. risk-taking propensity and other entrepreneurial traits, examining the economics of uncertainty and domain-specific attitudes)